On February 9, 2026, the "Seize the Momentum, Forge Ahead Together" Hongxu Group 2026 New Year Work Report & Commendation Ceremony was successfully held at the New Century Grand Hotel Rui'an.This was a glorious celebration for every Hongxu member, as well as a highest tribute to excellence and perseverance.
Nearly 300 people attended the conference, including members of the Group Board of Directors, directors of all business lines, heads of all subsidiaries and department managers.
The meeting reviewed the development achievements of 2025, laid out the strategic plan for 2026, commended advanced models, rallied striving momentum, and laid a solid foundation for the Group’s high-quality development in the new year.
Hosts: Jin Xiaojun, Yu Beibei
The conference kicked off with all attendees singing The Song of Hongxu in unison.
Chairman Dong Hongwei delivered the New Year Address.
She reviewed the development of China's automotive market in 2025 and the achievements attained by the Group. She noted that over the past year, all employees of the Group have stayed dedicated to their posts, overcome difficulties, strived hard and contributed wholeheartedly, enabling Hongxu Group to achieve steady and positive development.
The Chairperson emphasized that in 2026, the Group will adopt forward-looking strategies, optimize brand channel allocation, strengthen the operation of new energy vehicle stores, raise the ratio of used cars to new cars by more than 15%, and accelerate its overseas expansion layout.
The Key Account Department will expand government-enterprise cooperation, the Information Technology Department will deepen data-driven empowerment, the Finance Department will improve the risk control system, and all staff will pursue innovation and tackle key challenges.
With customer value at the core, we will gather team strength and sprint to achieve the annual targets.
President Xu Chengsheng delivered the New Year Work Report and Development Outlook.
President Xu stated that the past year was a pivotal year for Hongxu Group—one in which we forged ahead through reform and broke through amid challenges.
Strategic DirectionFaced with the “fierce prosperity” of the market, we pursue healthier and more sustainable growth. Our vision is to make each of our brand outlets a top player in the industry.
Talent PriorityWe place the right people in key positions. Managers must maintain flexibility while pursuing continuous self-improvement, forming a spiral of mutual growth.
Cultural ValuesCommunicate openly and honestly; simplify complexity.Reward and discipline clearly; dare to experiment and learn.
The conference held a grand ceremony to commend the outstanding teams and individuals of the 2025 fiscal year.
Amid impassioned music, group leaders presented honors and awards to the winning teams and individuals in sequence.Every heavy honor is a full recognition of their diligent dedication over the past year; every warm round of applause conveys sincere respect for the role models.
In addition, the conference held a medal ceremony for employees with 15 years of service, paying high tribute to those who have made long-term contributions to the Group’s development.
During the Hongxu Strivers' Declaration segment, the General Manager team led all employees in taking an oath that embodies dreams and responsibility, expressing their firm determination to strive for the fulfillment of the 2026 goals.
Tonight, we crown our role models; tomorrow, we prove ourselves through hard work.
This commendation conference is not only a review of the past, but also a rallying cry for the future.
Let us follow the example of the commended colleagues, learn from their spirit of daring to fight tough battles and winning them, and uphold their professional ethics of striving for perfection and excellence.
Hongxu Group has always adhered to the business philosophy of "Integrity is the brand, and satisfaction is the benefit", providing customers with a full range of services from car selection, car purchase, car maintenance, and car repair, constantly exceeding customer satisfaction.
