Views: 0 Author: Site Editor Publish Time: 2026-04-29 Origin: Site
On April 24, the 19th Beijing International Automotive Exhibition 2026 (Auto China 2026, hereinafter referred to as the "Beijing Auto Show") kicked off at the China International Exhibition Center (Shunyi Hall) and the Capital International Convention and Exhibition Center in Beijing. With an exhibition area of 380,000 square meters, this edition has become the world's largest A-class auto show.
The show is packed with highlights. Through its core keywords, one can clearly discern the competitive landscape and development trends of the global automotive industry. This industry extravaganza is not merely a showcase for the centralized unveiling of new vehicles, but also a significant starting point for the restructuring of the global automotive market landscape. The同台 competition and two-way contest between Chinese and foreign brands will continue to propel the new energy vehicle industry toward a more mature and diversified stage of development.
Dual-Venue Synergy
The dual-venue collaborative exhibition model stands as a core highlight of this year's Beijing Auto Show, drawing extensive global attention. The event has achieved a historic breakthrough in scale, boasting an expansive exhibition area of 380,000 square meters to rank first among auto shows worldwide. With a comprehensively upgraded venue layout, the exhibition's carrying capacity has been significantly enhanced.A New Paradigm of Intelligence
A total of 1,451 vehicles were on display at this year's Beijing Auto Show, including 181 world premieres and 71 concept cars. Intelligence emerged as the central theme, with nearly every exhibited model positioning artificial intelligence, advanced intelligent driving, and smart cockpits as its core competitiveness.
The fundamental nature of the automobile is undergoing a profound transformation, evolving from a traditional means of transportation into an all-encompassing intelligent mobile space. An industry-wide revolution centered on AI technology is in full swing. This auto show amply confirms the deep-seated trend of industrial transformation, marking the official entry of the global automotive industry into a new competitive stage dominated by intelligence.
New energy vehicles (NEVs) were the undisputed main force at this exhibition, with Chinese indigenous NEV technologies drawing significant attention from overseas media. Relying on low-temperature adaptation chambers capable of -30°C and core 3YC technology, the industry has effectively solved long-standing pain points such as reduced range and slow charging in cold conditions, achieving stable range and efficient energy replenishment across all environmental conditions.
Continuous breakthroughs in core technologies are helping China's new energy industry advance from a position of scale leadership to a new phase of technological leadership. At various booths, overseas professionals and media personnel stopped to conduct research and engage in in-depth exchanges, fully demonstrating the global influence of China's new energy innovations. From power batteries to extreme-condition travel solutions, domestic automakers are deeply cultivating core technology R&D, breaking through overseas technical barriers, and establishing a firm position at the forefront of the global industry with their formidable capabilities.
The booth layout of this year's Beijing Auto Show clearly outlines the current competitive landscape of the automotive industry. Luxury foreign brands like Audi occupy the core exhibition areas, adhering to a dual-track development strategy for both fuel vehicles and new energy vehicles. Upstream and downstream supply chain enterprises such as EVE Energy and SenseTime Auto make a concentrated appearance, highlighting the strategic value of core supporting industries like batteries and intelligent driving.
Domestic brands such as the 212 off-road vehicle and Zhuoyu participate with strong presence, demonstrating the firm determination of local automakers to break through and rise independently. The distribution of booths is not merely a division of venue space but a direct reflection of corporate comprehensive strength. Traditional automakers are accelerating their transformation, new forces in car manufacturing continue to exert momentum, and supply chain enterprises drive technological innovation. Multi-party collaboration is building a new industrial ecosystem; the deep integration of electrification and intelligence, along with the deepening cross-industry cooperation between automakers and tech companies, is continuously speeding up the pace of change in the automotive industry.
Faced with the strong lead of domestic brands, mainstream joint venture brands such as Volkswagen, BMW, Audi, and Nissan have comprehensively launched a strategic counter-offensive in electrification. Moving away from the previous "oil-to-electricity" transitional solutions, they are rolling out a range of new models built on dedicated pure electric, plug-in hybrid, and range-extended platforms. These vehicles are fully equipped with 800V high-voltage fast charging, localized intelligent driving systems, and AI-powered smart cockpits, achieving an all-around upgrade in product strength.
Meanwhile, foreign automakers are continuing to increase their investment in the Chinese market, localizing their core R&D focus. By partnering with local tech companies to create intelligent experiences tailored to domestic travel scenarios, they are implementing a deep localization strategy of "In China, For China." Joint venture brands are shifting from passive followers to active planners, addressing their weaknesses in electrification and striving to reshape their core competitiveness in the market.
Chery Automobile made its debut by exclusively taking over the entire E1 Hall at the China International Exhibition Center (Shunyi Hall), showcasing 57 vehicle models that cover a full powertrain matrix including fuel, hybrid, range-extended, and pure electric options, reflecting a comprehensive product portfolio. Data shows that Chery's single-month vehicle exports in March approached 150,000 units, with sales in the European market surging 170% year-on-year, indicating strong growth momentum in overseas markets.
During the auto show, Chery's booth was filled with an international atmosphere, attracting over 4,000 overseas visitors from Europe, the Middle East, Latin America, Australia, and other regions worldwide to experience firsthand the intelligent manufacturing and AI technological prowess of Chinese automobiles. Leveraging core technologies such as the 48V low-voltage vehicle platform and Kunpeng Power, Chery has completed a comprehensive upgrade and transformation while deepening global cooperation. This significant full-hall exhibition layout not only reflects its substantial product and technological reserves but also demonstrates the confidence of Chinese automotive brands in their globalization journey, evolving from mere product exports to deep integration into the global market.
Mercedes-Benz leveraged its 140th anniversary brand day to generate significant momentum, using themed activities to connect classic heritage with future innovation, resulting in sustained high popularity at its pavilion. Volvo simultaneously marked the important milestone of its 99th anniversary. These two century-old luxury brands became distinctive highlights of this auto show.
Amidst the development trend of electrification and intelligence, Mercedes-Benz adheres to the core genes of a luxury brand, steadily advancing its new energy transition. It adapts to market changes with a new product matrix, continuing brand value through design and technology. Upholding a long-term development philosophy, Volvo is steadily promoting its comprehensive transformation. Relying on China's complete new energy industry chain and cutting-edge technology ecosystem, it achieves technological co-creation and experience sharing, reversely empowering the global market with China's mature technologies to accomplish two-way synergistic development.
Overseas professionals and audiences from Europe, the US, Japan, South Korea, and other countries gathered at the event, transcending language and regional barriers to focus on the innovative technologies of Chinese new energy vehicles. Their presence became a unique landscape at the exhibition, testifying to the strong global appeal of the Chinese automotive market.
The past notion of idolizing foreign brands in automotive consumption has been completely reversed, with domestic brands achieving overtaking success through continuous technological innovation and solid product quality. High-end models such as the Li Auto L9 were showcased, marking a leapfrog development for local brands in the fields of high-end and intelligent vehicles.
Chinese automakers represented by Chery have garnered massive overseas attention, continuously breaking external stereotypes and gaining widespread international recognition. Today, domestic brands have advanced comprehensively in dimensions such as intelligent driving, vehicle design, and riding experience, with comprehensive strength matching or even surpassing overseas brands. Industry observers believe that this auto show serves as a vivid declaration of the confident rise of China's automotive industry, where local brands have shaken off imitation and replication to take their place on the core stage of the global automotive industry with core proprietary technologies and a global vision.
This global automotive extravaganza is not merely a competitive arena for products and technologies, but also a crucial track for the survival of the fittest among automakers, defined by the industry as a "watershed" moment in its transformation. Electrification and intelligence have become the entry-level standard, with L3-level intelligent driving, high-voltage fast charging, and AI cockpits becoming fully popularized.
Domestic brands are breaking through to the high-end market, while joint venture brands are accelerating their electric transformation, leading to a redefinition of influence across the upstream and downstream industry chains. Weaker brands lacking core technologies and lagging in transformation are gradually exiting the stage as industry consolidation deepens. Market competition has shifted from simple price wars to contests of value and ecosystem strength, profoundly reshaping the industrial landscape. Behind the bustling exhibition, the advantages of leading enterprises continue to expand while outdated production capacity is acceleratedly cleared out, marking the auto industry's official entry into a new development pattern where the strong grow stronger.
